15 emerging markets account for over 20% of global flexible packaging demand

GLOBAL In a new study, PCI Films Consulting analysed fifteen emerging flexible packaging markets, which currently account for over 20% of global demand and concluded that collectively in the last five years they had grown twice as fast as the world average. Many companies have successfully gained from this market growth and have identified many new opportunities for growth in the coming years.

PCI’s report, ‘Opportunities in Emerging Flexible Packaging Markets to 2019’, is an in-depth analysis of the flexible packaging markets in Poland, Russia, Turkey, Argentina, Brazil, Chile, Colombia, India, Indonesia, Kazakhstan, Myanmar, Pakistan, Thailand, Vietnam, and Nigeria. In each country profile you will find details on substrate suppliers, converters, investors and purchasers with exceptional insights into these increasingly important markets.

The report covers markets of widely differing sizes, growth rates and levels of flexible packaging sophistication. One of the key findings is that although a number of these emerging markets, especially Russia and Brazil have recently been adversely affected by falling commodity prices and a slowing global economy, overall flexible packaging demand is still growing by nearly 10% per annum over the past five years. This is double the rate of the global flexible packaging market as a whole.

Major drivers in flexible packaging demand identified include inward direct investment by multinational brand owners and converters, improving living standards, high population growth, liberalisation in a number of markets, changing consumer lifestyles and the development of mass retailing.